The secret to increase your value.

Read this carefully.

Sometimes it's not your offer or your product that's not good.
It's your environment.

A bottle of water in a supermarket costs 0.50 cents.
A bottle of water in a store costs 1 €.
A bottle of water in a restaurant costs 4 €.
A bottle of water in a good hotel costs 10 €.
And a bottle of water in a desert when you haven't drunk anything for days is priceless.
You would sell all your possessions to get it.

The bottle remains the same.
The environment changes.

A practical and theoretical example but now watch this video.

This is Joshua Bell, an American violinist playing a Stradivarius.
Dressing normally, playing in the subway, almost nobody stops to listen to his music.
His music that others pay a lot of money to have the chance to hear.

Keep this example with you and ask yourself the question:
Does my environment recognize my talent?
And if the answer is no?
Where could people appreciate my talent?

I have been the broke entrepreneur for a long time.
Why?
Because I marketed my talent to people who couldn't afford it.
Once I raised all my prices.
I found my audience and was able to make a better living.

It wasn't my work that wasn't good.
It was my target.

Think carefully about who you want to sell to.
That's one of the keys to success.

I wish you a fantastic Thursday.
See you tomorrow for the last post of the week.